Betaseron RepRace Game

Bayer / Betaseron / Concentric Pharma Advertising

Winner of the Rx Club Gold Award: BEST ANIMATION

A highly successful initiative, Betaseron’s RepRace put sales reps playing for top scores in this online training tool. Using 3D characters to drive the game, players were faced with real-life scenarios and a Q&A to challenge their knowledge. During and after the weeks of playing, management was presented with in-depth data and analysis of the numbers – including how reps performed, how they improved with each game, time spent playing, and more. The fexible nature of the application allowed for easy art replacement for each new POA – plus new sets of questions – giving it a much longer shelf life than usual.

+ Interactive Development
+ Online Training
+ Database Management

To learn more about our current products and ideation model please contact:
Marcelo Vita
Phone: (646) 226-3483
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